INGREDIENTS MATTER
- No Sulfates
- No Parabens
- No Silicones
- No Phthalates
- No Formaldehyde
- No Propylene Glycol
- No Synthentic Colors or Dyes
Nourish Your Curls the Way Nature Intended
Embrace the Curl is a specialized curly hair brand created to celebrate natural texture; no filters, no frizz panic, no toxic ingredients.
Our mission is simple: to help curlies everywhere embrace their natural pattern with confidence, ease, and joy. From our cult-favorite It’s My Beeswax Hair Cream to our lighter Leavin’ It Be Cream, every product is designed to deliver a combination of hydration, hold, and definition.
🍁WE ARE CANADIAN 🍁
Embrace the Curl is proudly owned and operated out of Canada. We strive to support the Canadian Economy by sourcing majority of our ingredients & employing majority of our talent within Canada.
Made in Canada.
Testimonials
SamanthaWhenever I attend a special event, I want my curls looking their best and that is why I reach for products I can trust
Kiya F- 4A-4B CurlsProducts Used: Strengthening Hair Mask & Leavin' It Be & Omega Rich Oil.
The products were so hydrating that I didn't have to style it! I wish they came in bigger sizes
Leslie C- 3A/B/C CurlsProducts used: Beeswax & Coconut Hair Cream.
My curls were left soft, moisturized, bouncy & voluminous, with great hold & texture. My curls lasted about 4 days without refreshing before it was wash day. I have medium & high porosity type 3 hair. I love the cream, it's a perfect one and done styler, I get great results every time.
Chanel Lewis- 3B CurlsProducts used: Purity Shampoo, Strengthening Hair Mask, Beeswax & Coconut Hair Cream, Omega Rich Oil.
My hair stays manageable for at least three days, I love the smell of all the Embrace the Curl products that I have used.
April- 3A/B CurlsProducts used: Purity Co-Wash Conditioner and Beeswax & Coconut Hair Cream.
I ABSOLUTELY love this brand! The Beeswax Hair Cream is like a wonder cream because it does the job of three products in 1. Gives me the definition and hold I like my curls to have, plus, it smells great! A little of these products goes a long way. I've never had a bad experience and I've been using the brand for about 2 years. I would definitely recommend these products, plus, customer service is the greatest!
DAILY HIVE FEATURE
“We believe that we can all bring out the best of ourselves by loving what we have. We want to inspire as many people as possible to fall in love with their natural hair with just simple routines and quality products.”